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This is quite a nice store page I think. There are some areas I would look at improving though.
The biggest thing that jumps out at me is the line length in the descriptive text. I would shorten that maybe making the column the same width as the image and increases boxes. You could then shift some of the content into a right hand sidebar that sits underneath the 'price and add to basket' box. The new sidebar could include guarantees, testimonials, and related products.
Things that will either a) increase trust in your service (guarantees, testimonials etc) or b) show people who are not sure, other products they might be interested in.
A few of the smaller things i would consider are:
- make the 'add to basket' button more 3d. Maybe add a basket icon to it
- increase the line height in the descriptive text area
- consider adding another add to basket button at the bottom of the page (replacing the text that says to use the button above)
stormtek-productpage.png
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1
great job on the header
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2
breadcrumb is good
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3
photo treatment?
You could do something more with your photos like a white background with 3 px of padding, then a 1px gray border.
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4
Awesome
I really like how you've handled the call to action. The button is gorgeous, the whole div stands out apart from the page well. Excellent!
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5
This is too big
Reduce the screen real estate of this discriptive area by 25-50%. Use smaller font-size (honestly you could use 12px font size here) and split info into columns to make max use of the screen area. And use text-align justify. You just don't want the user to get too lost in the description that they don't buy the product.
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6
Add another call to action button down here
Your call to action statement here is not good enough. It's honestly close to worthless unless you have a link to actually click here here. I would suggest just putting another instance of your call to action button down after the description.
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7
Nice work on the footer
Not too much, not too little - just right. :-)
