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I have to say that I did give it a 3 stars on the purpose because it's usable, now I am not your typical user so I don't know what to look for, but the search works, the products are there ... basically the backend development is good.
The big problem is with the design and the feeling, the perception ...
First the design it's like from the early 90's and I don't trust the website, it doesn't feel professional.
There are a lot of usability problems to, for example the search is to small, I had to look for it for a couple of seconds, the shopping cart is not visible enough and so on ...
So what you need is a redesign, you can find a lot of skilled designers in this community if you need one.
Good look, Cheers.
