A Review of new website for professional services by Shawn Johnston

Rethink your font choices

  • Shawn Johnston

    Shawn Johnston

    Rank: 1 Elite

    711

    • Design: 3
    • Purpose: 3
    • Originality: 2
    • Engagement: 2
    0 Votes
    Rethink your font choices

    Posted on Aug 27, 2010 at 9:38 PM

    You've got a lot of image based text here it seems unless you're going to use TypeKit and I'm not familiar with this font. If you're not using TypeKit and are going to render this text as images, I'd rethink it.

    Check out the Google Font API. Some good fonts that will render as live text, always the best choice.

    Couple of tweaks but all around it's nice clean and simple. The hero image is a bit tall, I'd reduce by 30%.

    Try the feature headlines to the right of the icon above the text. Having the icons embedded in the text like you have it is making them feel squished. Let them breathe, even upsize them a bit.

    That Quickly Grow headline is fluff and is throwing off the balance with that feature grid. Consider deleting it.

    • Richard Miles
      Richard Miles commented:
      Posted: on Aug 28, 2010 at 12:26 AM

      Thanks. I will check out the Font API. I experimented with the icons and the text and this ended up being the cleanest look overall. I've also tried it with the Grow headline off and on, and while it may not be perfect graphically, it does help to orient what the services are for, at least in my opinion. I've looked at it both ways, and while it is cleaner without it, the impact seems missing.

new-website-layout-082710.7.jpg

  • 1

    main menu

    Main menu can be a bit more interesting, and the phone number needs more attention.

  • 2

    Space the icon a bit

    try to float the title to like the content and let some more space for the icons

  • 3

    title out of place

    Try some different color and maybe a border bottom like the one you have in the footer

  • 4

    title out of place

    Try some different color and maybe a border bottom like the one you have in the footer

  • 5

    I love the images

    This images tell a lot of thinks so this has a good impact for your users

  • 6

    it looses it's focus

    Because of the big images that are good the logo looses it's focus, I think you can fix that by adding some more height to the header, and if it's necessary, for the first fold, make the height of the big pictures smaller