A Review of Current design for sound machines direct by Aurimas Adomavicius

Hello Mike,

sorry to break this to you, but this is a perfect example of how things should not be done. Website looks like something you would see around the .com boom times.

I know you want feedback on how to improve, so here's a couple of things that are bad right off the bat that you can probably fix without redoing the whole thing:

1. Why is the shopping cart not in the right upper corner?
2. There is no specific color which would indicate an action - blue, red is all over the place and the background is purple, the navigation elements are purple, etc. The best thing would be to remove color altogether and then make only the checkout button, the cart, the add to cart buttons of a specific color. Control the focus of the user, don't waste it.
3. Why do I care about a blog or forums? Shouldn't you help me pick a machine? I would almost kill all the other information and have a big call to action to find just the right sound machine.
4. Every single element on the page is designed in a different style. The clearance area button uses different fonts than the rest, the categories on the left are styled like the search button (white on blue)
5. Do you really expect anyone to read the blog on the right column in that tiny font? If you want SEO value, dump it below the product grid, somewhere where only the search engines would see it and limit the distractions of the user
6. There are too many categories on the left side. I can't visually "grasp" all of them and I quickly lose interest. Information should be "chunked" so that a visitor can quickly parse all categories and visually be able to differentiate between them

I would recommend starting with an e-commerce site that is really crisp and clean and going from there.

Here's a link for inspiration