A Review of Ecommerce Product Page - Usability by Gavan Brown

Get's the job done

  • Gavan Brown

    Gavan Brown

    Rank: 1 Elite

    2083

    • Design: 4
    • Purpose: 4
    • Originality: 2
    • Engagement: 3
    1 Vote
    This review has been awarded.
    Get's the job done

    Posted on Aug 24, 2010 at 9:20 AM

    I like this design. The color palette is simple and functional.

    I like the logo, it well suites your market of gearheads.

    The "eurostyle" square font below the logo word mark is not working AT ALL. First, this wide font makes the strapline wwaaaaay too long. Second, a strap should generally be in a cleaner serif font (futura?) for readability. Because of the length of the strap, I would consider something taller, such as Tw Cent Condensed. Also, if you really really want to stick with this square font for the strap, you really need to increase the kerning. The letters look like they are nearly touching, which absolutely does not work with a square font.

    I like your add to basket box. However, it would work better if you increased the height, such that it came down so the bottom aligns with the bottom of the photo.

    Other than that, the design fills it's purpose well. Good job.

    • Steven Johnson
      Steven Johnson commented:
      Posted: on Aug 25, 2010 at 2:47 AM

      Hi Gavan,

      Good review, thanks.

      Nice tip about Futura! Looks a lot better now I've changed the tagline.

      I'll comment when I've updated the image.

      Cheers,

      Steve

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stormtek-productpage.png

  • 1

    Bread Crumbs under the header

    I think the bread crumbs should be under the header and loos the first arrows " >>" it doesn't make sense!

  • 2

    Bread Crumbs under the header

    I think the bread crumbs should be under the header and loos the first arrows " >>" it doesn't make sense!

  • 3

    Can try here a smooth black gradient!

    Did you ever think of trying here a smoother black gradient? It will give a much more greater impact!

  • 4

    Can try here a smooth black gradient!

    Did you ever think of trying here a smoother black gradient? It will give a much more greater impact!

  • 5

    I think this Nav Menu is too big in height!

    Try to make this much more smaller in height, you must have the information on the screen without a to big scroll, you know..

  • 6

    This is nice!

    I like the green box, it's very cool!

  • 7

    This are Highlight right?

    I think you can put here a Title like "Highlights" and the font is too large!

  • 8

    Make this black color Green of Orange!

    This are stuffs that you should highlight in case that the visitor or customer missed the price!

  • 9

    Fotter doens't look bad!

    I like how you started with the footer! It's on the right way!

  • 10

    This should be the same text as above

    You know above you have Add to Basket and here you said Add to Cart button above, it's Add to Basket above :). Details man details! And should it be green as well!