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Messaging:
At first glance, this looked like an x rated site. The message is confusing to me.
How about using the text, "Be a star for $89", along with an image of a star getting followed by men or photographed at hot clubs? It would more clearly communicate your site's mission.
On to the design...
Overall, the text is a barrier to the shopping activity. The user should be shopping the second they hit this page. Add more product images and remove text & other distracting side activities.
Replace the 3 grey divs under the main image and the "Welcome to Star Lace Wigs" sections with before and after photos from the customer photo gallery. A before and after picture gallery will demonstrate how well the product works in a nice visual.
Show images of the "top sellers" instead of a list of text.
Best of luck!
