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I don't understand the orange imagery. I don't see it as relating to the purpose of the business, even though the tagline references a "slice". I prefer the circular logo design, but understand the comment about it being difficult to reduce. To remedy this shortcoming, consider reducing the number of colors to maybe 5 or 6, and filling the whole disc. If you then wanted to continue with the slice concept, you could leave a wedge out of the pie
aboutOne_Circle.jpg
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1
gradient
remove it
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drop shadow
make it slightly thinner and lighter maybe 50%
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3
Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.
aboutOne_Sun.jpg
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logo
not inspiring and generally pretty dull
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2
font
is old school and not original, just doesn't work
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3
tagline
it's kind of airy fairy, stick with the first or the last
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4
I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important
aboutOne_Orange.jpg
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1
why an orange slice
also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....
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2
I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.
