A Review of Logo redesign for AboutOne.com by Todd Pagel

Why an Orange? why not an apple slice, or any other sliceable thing?

  • Todd Pagel

    Todd Pagel

    Rank: 7 Student

    25

    • Design: 2
    • Purpose: 3
    • Originality: 3
    • Engagement: 2
    0 Votes

    I don't understand the orange imagery. I don't see it as relating to the purpose of the business, even though the tagline references a "slice". I prefer the circular logo design, but understand the comment about it being difficult to reduce. To remedy this shortcoming, consider reducing the number of colors to maybe 5 or 6, and filling the whole disc. If you then wanted to continue with the slice concept, you could leave a wedge out of the pie

aboutOne_Circle.jpg

  • 1

    gradient

    remove it

  • 2

    drop shadow

    make it slightly thinner and lighter maybe 50%

  • 3

    Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.

  •  

aboutOne_Sun.jpg

  • 1

    logo

    not inspiring and generally pretty dull

  • 2

    font

    is old school and not original, just doesn't work

  • 3

    tagline

    it's kind of airy fairy, stick with the first or the last

  • 4

    I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important

  •  

aboutOne_Orange.jpg

  • 1

    why an orange slice

    also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....

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  • 2

    I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.

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