A Review of CF Public & Expert Pitch Pages by Emma Simpson

Hi Andrew,

I've been trying to work out what I think of these pages for days and hadn't posted a review as I didn't feel I had anything extra to add particularly which hadn't already been mentioned.

However, I got a friendly boot up the backside from one of our esteemed useability experts saying my feedback would be appreciated so I shall try to formulate some kind of valid opinion...

PUBLIC REVIEW PAGE

• Whilst I like Michael's mock up with a slider I feel being able to see in one glance how much more you get for a professional concept compared to a basic is helpful and it's just easier to cross reference when all the information is in front of you.

• I totally agree with Joel that the headings could do with a more 'designed' feel and love his cloud mock ups with the different colours.

• Again some click through link or some area of the page to explain that $1 = 1 credit and that you can use credits as currency on the site.

• The eye icon has always disturbed me slightly. I think it's the weird semi-circle coming in from the top lid and the lack of eye lashes - it looks like the eye of some cyborg rather than something friendly and encouraging me to feel my concept is being seen by lots of people.

• Looking more closely how the 65% more reviews and the 90% more visibility are functions I think that 'on mainstream & professional' needs to be larger as it's lost a bit and also it's not immediately clear that both 65% more reviews AND 90% more visibility both come with using Mainstream & Professional concepts. It is if you really look at it and read it but users don't always do this. It would be good to get the information across without the user really having to work at all.

EXPERT REVIEW PAGE

• This page definitely could help the user a little more. It's quite confusing. I would feel that the cheapest it could be is $300 which is a bit 'ouchy' as it seems you have to choose an expert from all the areas and not just one area if that's all you require.

• The What Do You Get? section: Certified experts is a little misleading. It sounds good but it doesn't say what this certification is. I have a degree which is a kind of certificate but I wouldn't call myself certified in normal circumstances. The other subheadings all seem to add value and justify parting with money for the feedback.

• The Who Are The Experts? section: I think it definitely helps to put humans to the experts. In terms of selling us poor experts, I think my blurb definitely needs 'pimping' more. 'Emma is an Art Director with 14 years of top level industry experience working for clients such as Lexus Cars and The National Magazine Company. She also holds a BA(Hons) in Graphic Design from University of the Arts London.' sells a bit better.