A Review of CF Public & Expert Pitch Pages by Kristian Tasevski

I would like to express one main thought that came to my mind when I saw the features listed underneath each of the different price brackets:

How did you go about getting those features and numbers? For example, 5 reviews guaranteed for mainstream, 10 reviews guaranteed for professional etc. Were these feature lists (and this concept all together) a result of some data or was it just pulled out of the air.

The mobile industry (as well as many others. including many software agencies) makes good use of factorial analysis to figure out what features should be included in particular plans. The method in a nutshell is you basically round up some various groups of individuals such as previous users of the premium service, previous users of the free service etc and pose them with a simple list. The list may have 10 different items which the user has to rank from what is most important to them to what is least important to them. You can then do some analysis to figure out how important each feature is to each of the groups.

This type of analysis is is really needed (and not hard to do). For example, lets say that 80% of clients who previously used the premium service cared most about being promoted on twitter. In this these people can save themselves a lot of money by just using Basic (and thus your site's revenue would drop).

Looking at the features intuition tells me that you have them balanced quite well however it would be good to get some analysis from users to optimize the list (if it hasn't already been done).