A Review of CF Public & Expert Pitch Pages by Joel Glovier

Ok Andrew, here's the deal. The page is not bad. In fact, most of it is very sharp and very well designed.

But here's the kicker - it almost seems like the most important part was forgotten! Your h1's, tagline and h2's are all the weakest part of the page, when they should be the strongest.

The font is practically unstyled. There is nothing to really draw the eye there, just extra white space. The call to action buttons are WAY more styled than the actual item titles, which is bad.

So my biggest suggestion is style those top title areas. Make them stand out. And use different colors. That's honestly the best tip I can give for the design of this page. The very best pricing pages I've ever seen make use of multiple colors for multiple price plans. I don't even think you have to go the whole color theory route and say well this color should be the strongest action - just pick some pretty colors, and make sure they're all pretty strong.

Or, maybe what would be a suitable alternative to using multiple colors (since you don't seem to use mulitple colors on the site elsewhere) is that you could get away with doing the backgrounds in varying shades of your main color (see attachment).

So I'll leave you with this incredible resource which you may have seen before - a wonderful post on abduzeedo about some of the nicest looking pricing plan pages on the web. Not all use multi-color, but they ALL make good use of graphical elements for the plan/item title that is very strong and attractive.