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This is mostly ok, however there are two things I notice that I would change.
- You have a box that says "choose your hose colour then click the buy it now button". I would move the hoses from the sidebar into that box. This will make it really easy to complete the transaction. Also if the hose text is clickable (and it should be) then underline the links and make them blue so it's obvious they are clickable.
- The second call to action has a different message. Do I click the buy it now button or click the hose THEN the buy it now? Confusion will reduce the amount of purchases.
Otherwise I this it's more than good enough for a page of this type - there's loads that are much worse :)

Good point on the second call to action, I'll have a play around with it.