A Review of usability/design cohesion --- deadlyvintage.com by Adam Bruzon

Hi Betsy - I am trying to give positive feedback here and hopefully this will help as I do not wish to offend, so here goes:

The background color on the home page is a bit too out there and needs toning down. Maybe using something like the rest of the site - white.

Background of the top menu could probably benefit from being a solid color rather than an image as the image can obfuscate the text although you have countered that by making the text absolutely massive and red. Maybe smaller text in the menu and a "friendlier" color may help here. Also use the vertical bar (pipe) instead of the forward slash to separate your menu items will make it look more like a menu rather than breadcrumbs.

Hovering over the top menu items I notice that the bottom half of the top line words select the bottom word, this may be a line-height issue.

Sale, in the top menu, does not change color to show you are hovering over it.

Your use of fonts needs to be more consistent throughout the homepage as well as the whole site. There are many different font families and font sizes all over the place - maybe a structured layout may help with clarity and definitely keeping consistent style throughout.

The green text on the home page is unreadable against the yellow/orange background. You need to look at the site to see if people can read what you write, and if you cannot read it then how will other be able to.

The speech bubbles with user feedback are a great idea but need a better color and placement. Consider a new, more appealing color for the background of the bubbles and with a structured layout they can be placed in a more suitable location, again, with continuity of style and font size.

The image to the left is also a menu but just doesn't look right - Maybe that menu should be placed in a footer and the image be static - or rotating static images.

The red border on the right of the image clashes with the background and has no purpose visually or technically.

White top border doesn't fit - instead of the white border there should be padding between the top menu and the image.

What is the changing colors in the deadly vintage text for? This looks really cheap and nasty - sorry but it looks really bad. Just the static text would be fine, however, you may want to place the text higher on the image because users have to scroll down before they even know what site they are on.

A header containing a logo would also help this situation and give some continuity throughout the whole site.

The copyright text at the bottom of the page is an image and should be text along with a privacy policy and returns policy would go nicely in a footer which continued throughout the site.

The pink text in the drop-down is very hard to read and the text is way too big - actually the text in each drop down is a different size. It just doesn't look right...

Now on a technical note:

The styles you have defined are at the top of your site and could so easily be placed into an external CSS file then linked in a header file.

Your site is built using a table layout - should be using divs for flexibility and SEO purposes.