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what i liked was thr rate calander on flex date search
Delta.com Homepage (Redesigned)
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Booking Engine
I really love the feel of this entire tool. It's the first thing that I wanted to click on and the design of the sub-components was straight-forward. Excellent job in making this work like an application as opposed to a website.
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Other Services / Affiliates
I barely noticed these, but assume you have another sales page inside which is destination specific (in which case this isn't much of a big deal).
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Height of Site
I don't need to scroll to see the entire website, that's a big plus.
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Slideshow / Rotator
Found this to be the most confusing aspect of the entire website. It gives a weird abstract vibe when you first land on the site as it breaks up the harmony of the center image (but of course, once you focus on the area it becomes more obvious). I would ditch this for simplicity and a more comfortable navigation. Us web designers that use jquery slideshows till our eyes bleed have no problem identifying but not sure about the average consumer. If you are going to keep it, I suggest: - Put a white overlay 50% so it's not so dominant. - Make it 10 px wider with a more distinct arrow.
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Suggest
It's likely that I'll be flying from my current location. Pre-suggest my location based on IP.
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Abhishek Kumar commented:good suggestion- however, you could have multiple Airports in your area, now they will have to pick one and leave others behind.. and i am sure it remembers your location once entered. but overall, this is a very good suggestion.
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Naked
The fact that there's nothing in these two fields make them a little daunting. Do I really have to fill in the entire city name? Some guides or pre-fill lessons this a little bit.
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Abhishek Kumar commented:
ideally when you start entering the city name or airport name it should suggest and auto-fill. the problem is, you could be entering either the airport code or the city name, this field should be able to take both.. and airport code not always matches with your city name, for an example, for Newark Airport, the city code is EWR.
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Here?
On that boat? Where is "here" and how do I book a ticket there? I'm likely on delta.com because I'm looking for a ticket to somewhere specific, not Hawaii. I'd change that copy entirely.
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Abhishek Kumar commented:
in my mind, this 'here' simply means, a relaxing place- that place could be any place.. any beach, any resort.. anywhere and i think that is the idea, not to pinpoint a specific place but to show that there are some relaxing places for you to visit.. again, that's my opinion.
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Online check in
I appreciate that they are cutting the copy down, but I'd have lost what this means. "Check in" is a feature to log in online. Awesome feature, very simple to use and something I would use. But "check in" on its own is too short. I'd change it to "online check in".
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Abhishek Kumar commented:
IMHO, everything you do here is essentially "online".. so, i guess "Check In" is obviously Online Check In. for an example, "Book a Trip" is "Online Book a Trip" and i guess, Check In, in airlines terms- it could be well understood.
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Who would sign up?
"Sign up" is too vague. Sign up for what? Maybe include an email icon. Or a $ sign to signify savings. "Give us your email" is too aggressive. This offer is actually for getting emails on discount fares. Great offer. Let the copy reflect the offer.
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Abhishek Kumar commented:
Agree, Sign Up alone is too vague.. once could be confused, sign up for what.. but again, here they do mention- "Give us your email and get great last minute fare" - this should clarify..
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Background image
... demands way too much attention. Are vacation photos a better motivator than something that appeals to business travellers?
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Abhishek Kumar commented:
i assume these images could be rotating for every target audience.
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Footer
This footer area seems strangely disconnected from the rest of the page.
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Abhishek Kumar commented:
Agree, and also for some reason an obvious "|" (pipe) is missing between these footer items.
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Why New York?
It doesn't seem to be IP based. I'm in Brazil and I'm seeing Atlanta (could be default). If it's location based, great. But Delta should also give me an offer when I'm outside the US. A simple list to last-minute deals would do.
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Delta vacations?
I've never heard of this before, it could be anything. I think better copy would be "vacation packages".
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White box?
Whats with the white box around the magnifying glass. Just make it white and have no background. It looks like you accidentally exported the image as a .jpg instead of a .png.
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not legible.
you can't really read this well enough. Either increase the size or get rid of it.
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not vertically aligned
Align the bottom of this menu with the bottom of the logo. Unclean.
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V
we can tell these are V's ... and so will your customer. It looks vvvvvvvvvvvvvvery amateurish.
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width of footer
make equal to the width of the above, content by increasing spacing between menu items.
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misaligned
right align this with the footer and content above
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Icons
These could potentially use some icons.
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very unexciting to click
I almost felt ripped off when I clicked this to see ZERO animation. BOOO.
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Better Icons
Personally, I think these icons are a little cheesy - too shiny and web 2.0 (with the reflection and all). Maybe try the twitter and facebook icons in this set: http://www.komodomedia.com/blog/2009/06/social-network-icon-pack/#icons
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Add Separators Between Links
Something like a "|" to differentiate between multi-word links. Otherwise it can look like a straight jumble of text, even with the minimal spacing you have now.
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Home Page
I find the pictures a bit confusing, with the arrows and the way they are behind the top picture. im left wanting more, not more pictures but the arrows make me feel like there is going to be more than a few pictures.
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Top Nav Bar
Planning Tools, Travel Information, Skymiles. I missed them initially due to the picture and the Nav Bar on the picture. They are just text, not a nice rollover.
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Left Nav Bar
Covers the pictures when the pop out menu's come out. Im not keen on that.
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Page Consistency
I know you said the internal pages are going to be worked on! what I have noticed is some of them are left justified and some centred. Also the website background is not consistent, sometimes white sometimes blue.
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Home Page/Landing Page
About the footer and length of page. I get the impression that you have done it this way so when you arrive on the site all the info is before the fold. I think it could be a little longer. Again I dont like the Facebook/Twitter tool bar over the picture.
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Heres a link to a site I like
I dont like all of it but the plane and the animation I think is top notch, it gives me more of the feeling that the boat picture is trying to convey.
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Photos
Cool, big photos are appealing, and if they are colourful that is even more noticeable.
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Really ?
It seems like though the idea was good but someone didn't manage to realise it.
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Divide and Conquer
This thing is really confusing, as it seems like it is just a big stack of information that is placed somewhere, that is
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Gradient
I like the gradient. It gives more depth to the design.
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Search Section
Search box is too far from GO button. I will move the search button a little bit more to the right and use the padding on the left to separate the search from the links next to the search.
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Arrows
Those arrows are not working for me. They look more like LINK version V. If you want to keep the same "style", just use a full triangle.
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Links
I think you shall use more padding between top links/search, these links and images below. They are too close to each other. You use a lot of white space/padding in other sections of the site, but not here. You can still add 10 to 20 px of padding to this area. Either that or you will have to move the top links a little bit higher than this.
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Slider
I love this slider. I absolutely love this idea of hiding the next image. Pretty sleek.
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Main Menu
I'm honestly not WOWed by this menu, but I think it serves its purpose. I will make the text smaller or make the box a little bit wider. Love the white transparency... although I think black will look better.
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Images
I like when people use images to enhance their application. I simply love it. And this pics are awesome. But I agree with the first poster: if you want to engage people to go to certain places, why not HIGHLIGHT the place or in a corner of the pic please mention where this beautiful place is. Then the user will feel excited to visit the place.
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Text
Again... the message is great but lost me. Go where? What's this place? I also think you should align this text better. Maybe you shall move it to the right and aligned it with the start of 2nd column above. I will also use a transparent background like the one you are using on the Book Trip row.
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Icons
I don't think this is the right place to put these icons. Maybe I'm wrong, but they look out of place.
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Extra links
These links also seem to be out of place. You should move them or display them better. If you are planning on keeping them here, I suggest moving them to the left (all left aligned - not centered) and then move the facebook and twitter icons to the right. You have to determine if these line or block is more important than the content below. If it is, then it needs to be more prominent. If it's not, then I will consider moving them at the end (footer).
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Boxes
This section is not bad... but look at the space between NEW LOOK and FARE SPECIALS versus the space between NEW LOOK and Facebook icon. I suggest you to add more padding on top of this section to separate them. Padding around the box is not consistent.
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Footer
I mentioned this before and I'll mention this again. You have a very attractive and beautiful design here. But the footer looks like it was rushed. You can use color to separate this from the rest of the design. You can also make better use of footer. Maybe the Facebook and Twitter links can go in this section... etc. But the footer is too plain.
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Logo and blue background don't seem aligned with offline brand
Branding across touch points should be seamlessly integrated. This homepage does not seem integrated with the offline identity which is open, airy and has a lot of white with subtle but vivid reds. Also, placement of the "Skyteam" logo is not ideal. Clutters up the top header. A more relevant time to remind users that you are the "Skyteam" would be at/during booking. Seems lost here.
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Why so grey and dreary? I want to escape on your airline.
The primary navigation is grey and dreary. Again, not aligned with the offline identity. Also, it makes users think of the OLD Delta and grey dreary days in London. I'm not a big fan of hanging your primary navigation on top of a main image. While I think this one is substantial enough to do a decent job, it is conflicting with the purpose of a call to action headline you have just below.
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Minor: Once I enter my cities, will I know what to do?
Technology has advanced faster than most users. I would not be surprised if some users think that this From To is not fully loaded or is broken because there is no "Go" or "Enter" button. Just make sure your load times are quick so this part of your user base doesn't have time to click something to interrupt the next page loading.
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Below this image is no man's land
Expect no users, or less than 1 - 2% to scroll down here. Okay for me, but not sure if these features are key for some user groups or for your business model/partners.
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800 number? contact?
As the worlds largest airline, please help me call you. I usually book online, but when I need your phone number--I REALLY NEED IT FAST. I know it costs you more when I call. But remember, you charge me more when I call too. :)
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This Gray line goes a little bit down!
This gray line which kind of separates the blue gradient and this white background should be a little bit down because the reflection of the slider behind should be at the same height!
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Make this Link Bigger
I think people search for this information and the font-size should be bigger!
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The Copyright should align also Center
You have above the links which are align center, and I think this also should be align to center, the copyright!
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clever
nice way to preview past and next
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Attractive and engaging
very intuitive - makes me want to click and use!
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Attractive and engaging
very intuitive - makes me want to click and use!
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feels a little flat
But hey, I've been looking at dribbble shots all day and pro web designer's sites. Of course the Delta logo looks flat! No, it's really not bad.
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Meh...
This is getting a little congested, but really it's not bad. What I can criticize is the search field and button. You mean you can give me a really pretty nav like the gray and red masterpiece, but the search field and button have to look as dull as dirt? C'mon...
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drop down lags
I noticed that when you hover the drop downs go down fine, but when you move away they stay longer than I would expect. It felt weird, like they were stuck.
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test
test
Delta.com Internal Page (Search Results)
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1
increase padding
too close to edges
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inconsistent padding
increase and make the same as other cells
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ugly
button is extremely ugly.
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1 line
Try to get these all to 1 line (nowrap)
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Font sizes
They are all over the place here. Why are these smaller? To accommodate for lots of stops? Perhaps continuing to the next line would look cleaner
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Padding again
Top padding is less than sides. Make all padding equal
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Hollandaise Yellow
Not a fan, and doesn't jive with your color pallet... what about bringing the red down here?
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Where is the Blue Header ??? :)
Hmm....this looks different then the homepage, it's like you got out of the website :)! Why don't you find a solution and use the blue background!
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Too much White Space
I think you have too much white space here...And the Search Results are really on the bottom, you have to scroll a lot to get to them!
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Too much White Space
I think you have too much white space here...And the Search Results are really on the bottom, you have to scroll a lot to get to them!
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Meh...
This page is getting a little less impressive - OK a lot less. But comparably speaking (comparing to other airline sites I've been to and probably also comparatively to what it was like before) it's really not all that bad.
Delta.com Homepage (Old Version)
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Underlines?
Why are so many links underlined? It adds visual distraction
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More padding
There is like 2px padding below this. Makes it look extremely messy.
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superfluous
inner box not necessary.
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across?
Why not make this go all the way across?
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Give it some Viagra
This area is so small on most airline sites, make it bigger and not so cramped. Easier to click around in.
