A Review of Camcod.com Redesign by Michael + Webcardinals

Hi Eric,

I must say this new page will be a great improvement comparing to the old one. Company's credibility will be up and sales should go up. Proper first time user experience should improve conversions.

HOMEPAGE

1. 5 seconds rule is a must nowadays. Try to simplify homepage so new visitor can grasp what you do and offer in 5 seconds or less. It has to be bloody obvious :)

2. There should be less text or almost No text on the homepage. If after 5 seconds new client understands what you offer and it is within his area of interest he will drill deeper into the site

3. Searchbox should be more prominent as you offer a lot of products and it's very probable that new user will want to search for a specific type of barcode sticker. Search box also should have no lest than 27 characters.

4. Nav-rollovers will need a fracture of a second delay so if somebody just moves a mouse across and don't stop over a menu it will not be activated. Instant (no delay) rollovers are very irritating and user experience suffers. Drop down icon is not essential and can be confusing for some users who will think they need to click exactly in this icon.

I took the liberty of making a quick wireframe of a simpler homepage. Just an idea.

CONTENT PAGE

1. Always write in reverse pyramid style as users do not read on the internet the way they do in printed media. There should be title explaining a lot and than summary of what will you say in the main text below. Also graphics, text bolding and info boxes help users to get the needed info fast without reading all the text. The solid block of text which you have will never be read by the users so make this text easy for scanning. User should be able to quickly scan the page and get all most important info from it without reading it.

2. Buy UID labels online button looks like a box header not a button. It should be made more prominent as this online design looks like a very good way of getting new users involved and interested in trying your products.

3. I would really suggest designing content pages with the same style like homepage - horizontal sections with most important information on the top ale less important in below sections.

FOOTER

1. You should follow us on Twitter (or Facebook). Funny thing but numerous split test proved that this wording tends to increase conversion and more people tend to follow twits :)

2. newsletter should really be a last option or even removed. People are not so interested in newsletter spamming their inbox nowadays and writing it is a real chore.

MARKETING

1. Conversions can be increased by huge margin when separate dedicated landing pages for each type of adwords and other advertisements are being used. The biggest mistake and conversion killer is sending new visitors from advert to a generic homepage.

2. Test and test again as whatever you have can be improved and should be improved. I suggest permanent A/B split tests of every landing page, home page, layouts etc. Only split testing can give reliable data - otherwise it's only guesswork :)

3. Funnels and data analysis is critical also. You need to know what people do on the website, and where do they drop out from the conversion process.

I hope this helps. If you have any questions or are interested in more in-depth help feel free to drop me a line at m.andre@webcardinals.com

Keep up the good work :)

Michael ANDRE

(user experience designer & strategist)