Hi Andrew,

Please excuse me but I will be nasty :)

The pitch pages are one of the most important ones because this is where we start talking money. The CF problem is that those pages are also the most confusing and offer the worst user experience. Let me give you few examples:

PUBLIC REVIEW PITCH

1. Look is misleading because it's presented in the way all other websites show time based payment plans. It should look visually in the way that suggest one off payment for the service.

2. It's difficult to compare as all the extras are mixed and shown in random order. Mixing is usually used for hiding a single thing in a crowd :)

3. Icons do not support messages. Only Twitter and eye are OK.

4. Prices will confuse because even experienced users probably will not be sure about Credit to Dollar conversion rate :) I know it's 1 to1 but there is no info here that one can use credits as dollars.

5. How much credits do I have and how much do I need to buy would help a lot in decision making. If I have 20 credits and want to post a Mainstream concept I should be informed I need to pay only $5 dollars.

I put together a quick wireframe just to show you one of possible ways to make this look more like one off purchase. Please be aware it's an initial concept which would still require a lot of thinking.

EXPERT REVIEW PITCH

As much as I like the idea of CF offering Expert reviews I'm upset by the way it's pitched. I know this was first peg in the ground but still it suggests the concept was not given enough thoughts.

1. CF is selling experts' reviews NOT the experts but page is saying something completely different. You ask prospect clients to decide how many experts does they want.

2. It's impossible to decide how many because not future clients and not even you or me can tell the difference in value between more than 2 experts. One expert is obvious, two are OK (so called second opinion) but 3+ is fuzzy. Those are experts not workers at a sweatshop ball-pen assembly line :)

3. Prospect clients should decide only what area of expertise they are interested about (design, marketing, usability) and maybe if they want a second opinion in those areas. Yes, you are right - it would be $600 max - don't be too greedy :)

4. AJAX display of experts' avatars shown after an area is picked should reassure prospect clients that there are people (experts) who will help him/her. Maybe it should say: 'Your design will be reviewed by one of these experts'.

5. Order summary is not the best wording. Clients are not buying experts per kilograms and put them into baskets :) It probably should be something in line: 'Expert reviews will cost you:'

6. Icons AGAIN do not support the messages. Only 1 is OK. Guess which one :) (not 'Statistics', not 'Design' and definitely not 'Save money')

7. CF needs to explain the miracle of offering best experts for such little money as people might think: 'Those are not real top experts. It's impossible. You pay peanuts you get monkeys'

Call me lazy but I don't have a mockup for the expert page. This one needs more thinking and it's past midnight here in Scotland. So Andrew if you need any clarifications regarding my notes or want to discuss expert page just give me a call :)

Hope this helps.

Cheers!

Michael

(user experience designer & strategist)