A Review of CF Public & Expert Pitch Pages by Chris Arthur

A few comments

Product page

1. I would emphasize the package you want people to buy - probably the main stream package.
2. I might be a professional but only work solo or for a small boutique and so being told i'm a pro only if I spend 50 might irritate some, how about focussing on the level off the product like "Just getting started?", "Suitable for most users" and "Doing lots of top secret stuff"
3. Font choice is good and clear
4. icons in package details are okay but are a little bit 'clip-arty'
5. the language of "public website reviews blah blah" should probably be more of a call to action - and you will want to do some testing of the best language - if memory serves 37signals did a piece on A/B testing of headers for basecamp - how about something like "Get better feedback on your website " or "Improve your site with great feedback"
6. "Thousands of pros" - it might be the gutter like mind i have but i thought immediately "thousands of prostitutes" - this could just be me though.
7. i like the idea of the statisitics bit but you need to explain what you mean explicitly when you use them. "maybe the average free site gets 3 reviews whilst the average premium site gets 10 reviews"

Expert feedback pages

1. The expert reviews page confused me alot - it seems to jump about a bit and theres not enough explanation - for instance if i'm new to the site how many experts should,

   are 1,1,1 sensible defaults in your experience? if not change them to what are sensible defaults - tell the users "These defaults work for most feedbaack, but you can change them to something suitable for your own project."

2. "satisfaction gaurantee" Who judges if i'm satisfied or not?

3. "certified experts" - certified by whom? - surely you just mean "Hand picked experts"

4. "Educated advice" the description below doesn't fit with the idea of "Eductated" entirely

5. "Actionable feedback" surely feedback is superfluous in this sense - "Actionable" is more punchy

6. If I was thinking of this I would be "actionable, informed advice from hand picked experts - your satisfaction guaranteed" and I would order these sections in the same way as the phrase, i've never done any ab testing on it but its always struck me as sticking to a phrasal ordering makes it flow better.