A Review of CF Public & Expert Pitch Pages by Steven Johnson

Hi Andrew,

These are my opinions on the pages:

1st Page

• You don't explain the exchange rate between $ and credits. You say that you can earn 1 credit per review and you have a credit pool to distribute, but it doesn't say that credits can be used to get the higher levels. This maybe on purpose though to get paying customers. One idea would be to explain that 1 Credit = $1 and you can either pay for them or earn them. I think you need a universal CF currency, either $ or credits.
• Actually say the word professionals instead of Pros.
• Have a rollover box explaining a little detail about the Bugatti Veyron instead of whisking the user away to a different website. Or, choose something completely different. Personally I like the Bugatti reference, but we aren't all car lovers!
• Explain 'Visual Feedback'. Maybe have a rollover box with a thumbnail to give the user a better idea.
• State roughly how long it takes to start getting feedback on your concept once it's been posted.
• The 'Can't decide?' box. Don't have the '&' in the middle as I think most users would read both titles first and assume they're grouped together. Or try to merge both boxes into one.
• Replace 'website' with 'concept' as there are also graphic design/logo concepts etc. What's the extra little incentive? Extra credits? If so, try to explain that.
• Our members don't lie box. It comes across as they might lie when giving reviews when you say 'Not about CF, at least'. After reading that, you assume that they might lie.

2nd Page

• It doesn't say that you can miss out on a marketing review and just have design or usability. It assumes that the minimum is one from each category.
• Is there a way that you could show a sample report? Personally I would like to know how much detail is given before deciding whether or not to part with my hard earned cash.
• Is there a way of being able to pick which expert you want feedback from?

That's all for now, I'll have another bash tomorrow when I'm not so tired, it's been a long day!

Cheers,

Steve