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The information listed makes it very hard to review this concpet from a marketing perspective.
It would be more useful to see the home page and then a few pages with different type styles and/or the form used at checkout.
If the first page shown is the home page then it is very cluttered with the type styles in your face. If not, it would help to see the actual home page without the type called out.
From a marketing point-of-view, I would make the search area larger...like Google does on their home page and list the Resources at the bottom of the fold.
Most users are going to be pressed for time and will want to go to your site, pick what they need, pay, download and be done.
If you want to also turn this into a user friendly site, you could display a form that makes it easy for the buyer to check the language, foundry, type, etc. and then retain that along with their other information such as name, etc. and when they return provide the form already completed with the name, etc. info. making it easy for them to make a repeat purchase.
For sale fonts, you might consider adding some flash and have the sale fonts along with their price scroll across the top of the webiste as the main focal point.
The site should be all about ease of use for the designers to whom it is targeted. The KISS (Keep It Simple Stupid) principle applies here to this audience.
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Fonts by Type Style
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1
Nice!
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2
Menu is very usable
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3
Font type?
Why is this another font family? These are also links, why not blue?
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4
Doesn`t fit
To much noise up here.
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5
Is this logo final?
;-)
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6
This 3d /2d line works really well
The small hints at extra depth in the design work really well in a very graphic way with the wrap around on the highlight on 'type style' and the horizontal rule across the top of the section here.
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7
The blue of your logo clashes with the blue of checkout
The blues are not all working together as well as they could. The pure cyan of the 'checkout' box compared to the blues on the links, the blues on the vertical navigation and the blue in the logo are all different to each other. A single use of blue would be cleaner with just some shading on the logo.
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8
Vertical navigation works well
It works well having this on the left and the sizing, spacing etc all helps it to be easy to use and clean and clear to navigate
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9
Kerning on display images
As mentioned before, it would be nice to have the kerning correct on these images
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10
Highlight too strong
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11
Section titles could be stronger
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12
Last underline should be everywhere
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13
Seals could go below 'support'
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14
Page name is needed
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15
Can be confusing for 'dummies'
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16
View fonts is pushing 'proximity rule'
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17
Less text in last 2 categories below
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18
Maybe all categories above the fold?
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19
Amateurs would like to have those on the next page
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20
Checkout is not needed at the beginning
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21
My cart is not needed on the homepage
Subcategories of Type Style
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1
Perfect!
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2
nice idea!
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3
This is particularly well handled
The navigation once in each section is brilliantly handled. The design is clean, clear and easy to use. I like the repeat use of the display images from the first page and the way that blue and black is used in a minimal way to highlight which area of the site you are in.
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4
The add to cart buttons feel a little out of place
I think it's the gradient and drop shadow on the type but these don't fit in with the rest of the design of the site. Maybe the treatment of the horizontal rule going 3d to 2d at the top of the page could be brought into the button design so something visually much simpler but more in keeping with the rest of the site.
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5
the cart here is a little high
But looking on your actual site, you've fixed this and moved it down in line with the rest of the type.
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6
re 17. to quick on mouse over
The site is live: http://www.ascenderfonts.com/