A Review of Web Roast: TechCrunch.com by Robert Tipping

More pronounced Hierarchy

  • Robert Tipping

    Robert Tipping

    Rank: 4 Master

    1094

    • Design: 3
    • Purpose: 4
    • Originality: 3
    • Engagement: 4
    0 Votes
    More pronounced Hierarchy

    Posted on Aug 10, 2010 at 1:09 PM

    Tech crunch looks like a site I would enjoy and although 2 straight forward columns may not be that trendy I find it easy on the head. I could use some guidance on whats important and whats not we have a perfect democracy here but in the "scan don't read"era a little selfish steering could help your ad revenue.

    Again in the right column some of the inherent separation washes a little(colors) and I miss some plain hard separation to guide the beginning and the end of segments/features.

    All in all I like this site and book marked it -I guess my roast is on hold.

TechCrunch Homepage

  • 1

    I'd use something cleaner for this font. Also space it away from the content.

  • 2

    This grid is really annoying

    It's just segmenting things and polluting the page. Use white space to better represent separation.

  • 3

    Same thing about the grid

    Same applies here about the grid.

  • 4

    Add whitespace

  • 5

    What's hot

    I don't know if this is good or bad. I almost think that more emphasis should be made on the categories at the top of the page as opposed to the what's hot elements, but you probably have statistics on your side with this.

  • 6

    logo

    nice and clean

  • 7

    Main Navigation

    This would look better if it was aligned with the logo.

  • 8

    Slider

    there is way too much going on in here, maybe keep it cleaner by only having one image per slide

  • 9

    wasted space

    could be used better

  • 10

    Typography

    As the body font is Arial, it would look nicer and a bit more slick if the headings were in georgia, and maybe a shade of green

  • 11

    orphan

    drop the the Tell to the same line as us, this just sticks out and looks unprofessional

  • 12

    Is this important?

    If so give it the importance that it deserves!

  • 13

    Logo has changed

    keep the consistency

  • 14

    Alignment

    If an add sits in the side bar at least make to fit the width of that sidebar

  • 15

    same as 9

  • 16

    use shade os green

    not blue, it just fades into the background, especially if this is important

  • 17

    social share icons

    these would look better at the bottom the post, as you read the post them you can share it

  • 18

    Logo element near TechCrunch and Tech

    This will clearly tell the user there are more specific sites on the top. TechCrunch can have a tagline to tell the user what its about.

  • 19

    Little clutter with 3 post display

    This can be changed to one with a small navigation. please see the attached file to clearly understand what i mean.

  • 20

    Removing the snapshot popup

    i didn't even see what it was. I had to move my mouse away to make it go. This is what most users will do.

  • 21

    Awful typography

    Logo is visually weak with bad typography. A site like this needs something much stronger to anchor the page and to give it a stronger identity.

  • 22

    Nasty ugly and too confusing

    This is wasted here. Too much information on the page already and everything too busy and fighting each other. This needs to be clearer and a single focus for the page plus something more aesthetically pleasing would help here.

  • 23

    Alignment in right panel

    The alignment is awful down here. Everything is of differing widths and the horizontal space between each item is not big enough or consistent. Plus the vertical space needs to be larger to give the right sidebar more space from the left hand content

  • 24

    Advertising merging too much with the main content

    Not only do I have only one piece of content before yet more advertising but the advertising again isn't differentiated enough from the content. Personally I just don't bother reading the content in situations like this as it's too much like hard work so I click off the site.

  • 25

    icons

    stick some icons in here to help distinguish between posts. lets also see some better color variation between the comments and posts

  • 26

    thumbs

    some uniformity of thumbnail size would really help clarity and scanning

  • 27

    white space

    the entire site needs more white space EVERYWHERE. Its all too busy, cramped and nothing has room to breath

  • 28

    white space again.

    This element gets lost because everything is so cramped

  • 29

    too small

    make it easier for a user to click by either distinguishing the navigation with color, or by increasing size

  • 30

    too small

  • 31

    nicely designed

    nicely done, but gets lost amidst the sea

  • 32

    abrasive color for links

    makes it difficult to read the content around the links and the link color is almost nuclear