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- The color theme creates the atmosphere
My 3rd leg is meant to be helpful, in the sense of joy of life. Thus it might be better to use life-style oriented color themes that can convey the sense/implication of save, warm, easy, joy. Common color themes are warm colors (orange, green, yellow, red, etc.) plus common "natural" colors (such as sky blue) as decoration colors.
Dark blue is often cold, business-oriented, or technical).
- Convey the meanings explicitly
A cane is supposed to be helpful, and what's more important, comfortable to use. Thus it might be better to present any necessary information and/or images to convey / express the meaning of "comfortable" -- demostrations, illustrations, showcases, etc. -- anything that tells the visitor that this very cane is SO comfortable to use.
- Being humane
A cane is supposed to be used by people, and the page should relfect that, in terms of being "alive". Thus it might be better to try images and/or visual elements that can represent people and their enjoying the "3rd" help.
- Being stylish
The page should me, how this cane is different from any other random canes, through both descriptions and images.
- Being obvious on the most important point
I'd expect some bigger and nicely-designed texts and/or images that can tell me the most important chracteristics/advantages/features/selling-point about this cane, so that it only takes me 0.5 second to get a very big but important picture of what you're trying tell me about it.
