A Review of Logo design & business card design for Vitality Mums by Aaran Casey

fonts

  • Aaran Casey

    Aaran Casey

    Rank: 1 Elite

    22778

    • Design: 3
    • Purpose: 2
    • Originality: 3
    • Engagement: 1
    1 Vote
    This review has been awarded.
    fonts

    Posted on Aug 10, 2010 at 2:11 AM

    Ok, as far as originality goes, it's pretty good however...

    There are 3 different fonts on the front, this is pretty bad, generally when you design a business card you use the same font as that as in the logo.

    Also my why the title Ms Debra Ford? why not Debra Ford?

    where's the web address, surely you want them to visit your webpage?

    wait, including back of card there are 4 fonts!

    There's a typographic rule that when it's less than 10 you use the number in letters (last line 3! should be three!)

    Debra has a white stroke, if you remove the blue shape in the background, the white stroke is irrelevant, plus the card will be cleaner...

    Personally I hate Eurostile as a font, it's too blocky for this type of business card try using Helvetica Light...

    Good Luck, I hope this review helps!

    • Garden Book
      Garden Book commented:
      Posted: on Aug 10, 2010 at 7:48 AM

      Thanks Aaran for your detail feedback. A lot of the things you have pointed out now seem very obvious and I wondered why myself or my graphic designer did not notice this. LIke remove 'MS', put three instead of 3 and where is my web address!!!!

      Thanks about the reducing the number of fonts being used.

      We will see how it looks with out the blue background lady image on the back of the card to see how it looks.

      Will make the changes over the next 2 weeks and post again for comments.

      Thanks again all Concept views.....

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