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They work, they are all just so standard. Part of the problem I think is the font choice. Alte Hans Grotesk/ Garamond? are both very very very very common fonts. This simply makes them a bit boring for me. Filling in the spaces in the outlines on the first logo gives it a strange overall shape. Also, I would not apply a fat outline to a thin serif font.
The imagery of the chips in the bottom one, while proper proportions compared with the card, seem a bit small when compared with the logo itself.
Also, when displaying the logos, consider placing each logo in a separate file.... so that they do not "muddy the palette" as it were. Placing them all on the same page is like going to a restaurant, and they bring your dessert and entre at the same time.
The second one is probably the strongest, but again, there is nothing exciting about it at all. The colors, while thematic, are also very "meh".
The bottom one is definitely the most clevar, and I would be inclined to recommend you flush (pun intended) it out a bit more. 5 cards, and 5 letters int he word poker is a great association for you to make as a designer. So great job on that.
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Gavan Brown commented:Ah. It is obviously a helvetica derivative. I thought initially it was this http://www.dafont.com/alte-haas-grotesk.font
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thanks Gavan, the font in the second and third is coolvetica.