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I preface my comments by stating that my perspective and commentary are coming from a hetero man in the 35-45 bracket.
I like the earth tones of the color palette that I think are very well chosen, with the blue at the top (sky) and the green on the bottom (land/grass etc).
My first impression was that this is an unflattering depiction of a woman, not because she's obviously voluptuous, but because it appears that she's running scared from something, her arm wailing, her legs awkwardly apart... And I wondered "Where's the grace?"
When you align this pictogram, all 4 women appear to be running away from something chasing them. That does not symbolise vitality but disempowerment.
If vitality through physical activities is what is intended to come forth, then I suggest using a fluid movement that conveys a woman's confidence.
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Yes I don't thing anyone likes the four ladies in the corner. I will do a bit of market research on the logo with some target customers and see if they want her to be thinner. I think by her being a little bit and not thin it is less of a challenge to the mothers. Mums gain about 28lbs after having a baby and most struggle to remove this weight. However I will test it out on some mother and see if a thinner mum would be better.
When you google the word "vitality" you get loads of images of woman with their arms up in the air showing how much vitatily and health they have. It symbolises health, well being, happiness etc...