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Given that the product is very technical, I think that the image of the product can more prominent and presented with extra style. It can also be present throughout the entire purchasing process till checkout.
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Steven Johnson commented:
Now you've updated your review I can understand a bit more. I'm not sure what benefit it would be to get them through the checkout quicker though. I haven't seen the product image all the way through the checkout on any ecommerce website I've purchased from.
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I'm not sure what you're getting at, could you explain?