A Review of Amplify - a minimalistic wordpress theme by Steven Johnson

Hi,

Good effort.

These are the things I would change:

1. Again, add a bit of colour. I know you're going for grayscale but I think that only works for small images, when you've got an image as big as that, it needs some colour.
2. I would remove the home button next to the main heading, you've already got a home link in the main nav.
3. I would increase font size of the main heading and position it above the main image. Users will want to know what the page is about within a couple seconds and having to look down the page to find the title just increases time on the page.
4. No search function? Especially important on an ecommerce site. I notice you have 'Products' in the main nav. I'm guessing that it's just a generic template but you'd need to make HUGE improvements if you're going to be marketing it as an ecommerce site.
5. Have you got the logo clickable? You might even be able to remove the home link in the nav if you have.
6. In FF 3.6, your 2nd child on the main nav is mis-aligned by about 1em to the bottom. I would even suggest trying to remove the 2nd child as there's more room for error with the user moving their mouse outside of the nav.

Anyway, I'll have a proper look when I've got a bit more time.

Thanks,

Steve