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Not having a call to action is going to severely hold back the sales figures. There is a lot of sales type promotion of the product on the page but no logical way for the user to continue.
The home page gives no strong indication that this is even an e-commerce website. It looks more like a website of a distributor who is using their website to showroom their products. The only indication that the website has e-commerce capabilities is the visa icon in the bottom left corner. If that icon was not there, just by looking at the home page most people would think that you cannot buy anything on this site.
The main content panel you have on the left with the promo text "35% more power" etc has a lot of real estate which can be put to great use with some typical e-commerce elements. For example, "Latest products" with 2-3 products side by side with an add to cart button for each could be a way of pushing through the e-commerce aspect of the site. "The 35% more power,torque,economy" could potentially be placed on the image below.
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Kristian Tasevski commented:You don't need to add "by clicking here" on the buttons. It is commonly accepted that clicking on a button will do whatever the button's label suggests. A button's label should really summarize the action that the will happen when you click on the button. it is not a place to try to be a salesman.
The users will click on the button AFTER the text on/graphics on the page have already enticed them to proceed to the next step. The next logical step may be to seek more information or to go ahead with a purchase. In which case the appropriate actions the users would want to make would be a) add to cart/buy or b)more info. Your website would need to cater for these actions and it would need to do it in a way that is obvious to the user/customer.
You do not necessarily need a cliche "add to cart" button, you just need to make it obvious how the user should proceed to the next step as well as making it very clear that this website allows them to make purchases.
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Hi Kristian,
Many thanks for your comments.
I totally get your idea of making it look more like an ecommerce website, but as there's only 1 product, I won't be able to do the latest products or an add to cart button, as this 1 product has about 1000 different vehicle options and the user needs to select their vehicle before purchasing.
I'm trying to think of a decent call to action, the only ones I can think of are:
Good ideas though and I'll hopefully implement some.
Cheers,
Steve