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Hi Steven,
You've got some good potential going on. I think my main concern is that you've tackled many of the aspects as if they were an individual & standalone design, not tying them to each other, the big thing you need here is consistency. Some comments:
- You've got a massive gap in contrast, going from light to dark and back again, choose one (probably dark) and roll with it throughout the designs background.
- Call To Action - You need one! Currently I don't know where to click to buy this product and get the waterproof sleeve ;)
- Proportions, pick 1-2 elements that are important to you (probably the product itself and your yet to be call to action) and keep those as your highlight (in terms of size, color vibrance, wow factor), for the rest of the items, merge them into the bigger elements or tone down their strength some (i.e. the 100% digital..).
- Align the typography and create a visual hierarchy through it, try using some web fonts too, you want people to find your website after all.
- Footer is a little confusing, information, misc (which would need to be spelled out) and general could all overlap between each other, try finding stronger header titles.
I think you're on the right track, just need to unite everything!
Best of luck & keep us posted..
Cheers
Noel
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Noel Tock commented:HI Steve,
I'd go with an overall dark theme, if you choose to keep both, be strict about keeping dark to header/nav/footer and leaving the rest white.
Call to action in the form of drop downs to bring you right to the car's specific product.
With the blocks, I'd integrate the ones on the right into a larger product spotlight (including those dropdowns to get to that right product)
Good luck :)
Cheers
Noel
Hi Noel,
Thanks for your comments.
Just a follow up if I could:
So you would suggest a dark background for the non-important details and use the brighter green for the main content and call to action?
Not sure what call to action I could use, the users need to go into the nav to get to their product, so they can't buy direct from the homepage. Or do you mean something like 'Buy now by finding your vehicle' or similar?
Would you keep the same size blocks or lay it out differently?
Yep, at the moment it's on all graphics, ideally I'll be using background images and text over the top so it's still readable by SE's.
Again, yep, having trouble trying to think out decent headers names, I'll keep thinking!
Thanks again, I'm sure I'll be able to make some improvements based on your review.
Cheers,
Steve