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Looks like a good start and I feel you are very much in the middle of things. I like the fonts and the typography and the subtle colors used.
A few pointers on first look: On branding: I think the logo colors can be utilized in some form On Design Elements:
- Header space is a little wasted.
- Alignment of objects is a little mismatched.
- Shopping basket can have some more details, check out amazon or ebay for some very neat and usable ideas
- The primary and the secondary navigation is way apart to make relation between them
On interaction: As suggested by Noel some kind of carousel can be very neat for representation however a simple approach of pagenation would help too. But the in place bigger view of the items can really help the users without needing to go to the details page. I think they need to go there when they are convinced and need to buy for sure.
Hope this helps you to move ahead :)
