A Review of safety newsletter by Vitor Marcellino

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  • Vitor Marcellino

    Vitor Marcellino

    Rank: 2 Titan

    2116

    • Design: 1
    • Purpose: 1
    • Originality: 1
    • Engagement: 1
    0 Votes
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    Posted on Aug 05, 2010 at 2:43 AM

    Hi Ilan,

    Well, like the guys said creating a html e-mail is a little bit complicated. So, in my opinion you should hire a professional.

    1. The layout is too crowded, theres too much information and its poorly organized, making it hard to read a paragraph or pay attention to something.
    2. I dont know where to start reading, maybe you should work on the hierarchy of the elements, see whats more important and what could be moved to a secondary section.
    3. I dont think you used a color scheme while you were designing the layout, its a good idea to have a color scheme and use it, not only to keep the identity of your business visible to your readers, but to make it more organized and clean.
    4. In my opinion you used too many images, it will certainly make your final file heavy, try to remove some unnecessary images and elements, make it cleaner!
    5. Consistency is important to make your readers follow the text as it was supposed to be followed, try to use a specific color, size and font for all similar elements, like headers, paragraphs, buttons, etc.
    6. Get a redesign for your website, make it more informative, create a strong identity. I don`t see much sense on investing your time and money on email newsletters while your website and your identity needs to be worked.

    Sorry for my bad english.