A Review of safety newsletter by Michael Gunner

Boring & uninspiring.

  • Michael Gunner

    Michael Gunner

    Rank: 1 Elite

    5988

    • Design: 3
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    0 Votes
    Boring & uninspiring.

    Posted on Aug 04, 2010 at 5:44 AM

    I know you're not really a designer and I know HTML emails can be tricky.

    But there's no reason this can't be a lot better than it is.

    Colours.

    Decide on a suitable colour scheme and stick to it. By sticking to an attractive, well-balanced colour scheme the visual look of this would improve dramatically. Currently you have turquoise, red, light blue, sky blue, yellow, grey and I think there's even a green in there somewhere.

    Ditch the tagline at the top. You don't need it, and it's making the header cluttered. Once you've ditched it, re-align your logo with the "in focus" so that there is even margins around both.

    Scrap the image borders. Again, you don't need them. Just make sure there's suitable padding on the images. If you can't do this well with the html just add a white border in an image program.

    Ditch the border on the sidebar, but keep the transparent background colour. Just make the colour fit in more (re: colour scheme).

    Ditch the image border around your pic and re align the text next to it to fit in with the rest of the sidebar.

    Use the same colour background to highlight the two elements at the bottom. i.e. ditch the border on the right side element, and give it the same background colour as the sidebar, then give each of the three elements on the left the same background, and ditch those red lines and borders.

    Next, scrap the border on the section under the main image. Again, give it a background colour.

    Make your content background colours very subtle, you don't want them to dominate, but you want them to highlight.

    That's about it...those are some pretty easy things I think you can do to drastically improve the design quality of your newsletter. You might not be a designer but you CAN make this good!

    Good luck! :)

    • Luke Marohn
      Luke Marohn commented:
      Posted: on Aug 04, 2010 at 2:44 PM

      @iian, A good place to get some color scheme ideas is http://www.kuler.adobe.com Hope that helps a bit!

    • Ilan Yavor
      Ilan Yavor commented:
      Posted: on Aug 06, 2010 at 2:16 AM

      Hi Michael,

      Thanks for your candid reply.

      I'll tell you my problem with the color scheme.

      Our company colors are dark blue, light blue, and yellow-orange. I think this is wise, given that we need to convey high-tech quality as well as safety and security.

      On the other hand, the red rectangle is a cor element of our technology (this is what you see when it identifies hazards on the road). I wanted it to be a recurring element....

      Regarding the tagline. I feel that just having "In Focus" is too vague- what is this? who's it meant for? I have the tagline later on in the newsletter, is this enough?