A Review of Branding Concept by Bart Steed

Legibility

  • Bart Steed

    Bart Steed

    Rank: 2 Titan

    421

    • Design: 4
    • Purpose: 2
    • Originality: 3
    • Engagement: 4
    1 Vote
    This review has been awarded.
    Legibility

    Posted on Jul 30, 2010 at 12:10 PM

    Love the colors. There are few schemes sexier than orange + black + warm grey.

    I get a sense of adventure and excitement when I see these, but I'm not sure what it is I'm excited for. The purpose is a little unclear to me in that regard. What is this logo/identity designed to represent? A service? A product?

    Typefaces are too trendy for my taste. If I knew more about what this represented, it could alter that judgement. The taglines in general are much too small and/or constrained. I think a good, legible and clean typeface could do the trick nicely.

    Lighting is smart, but dark. I love colors on dark, but I personally try to be very careful with contrast.

    My favorite is the bottom selection within "voyagner2.png". I just wish it wasn't so dark and that I could read the tagline. What is the primary typeface in that design called?

    • Voyagner
      Voyagner commented:
      Posted: on Jul 31, 2010 at 1:00 AM

      Thanks Bart,

      It is for an adventure travel blog and could later tie in with a travel company and expeditions. The typeface on the one you like is called slant, free on dafont. I like that one too but it also the one I think suits the purpose least.