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I really like the second graphic... emphasises the 'S' and that it's a lightbulb. Clean and simple... but I'm not convinced about the font on the first graphic.
Maybe experiment with some wider fonts?
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before feedback
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1
Font - try another
helvetica?
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2
Font - try another
helvetica?
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3
kerning
tighten it up
before feedback
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1
kerning
tighten it up
S looks like a light bulb over head when uve got an idea! and its a great idea.