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You said: "As such I think the design should be clean and fresh, but not too arty. We'd like to be the company that business owners can relate to, trust with their projects and completes projects that generate real returns for their business."
In my opinion, number 3 fits that description the best. It's very clean and simple, but gets the point across. It just seems to be the best out of all of them to me. Very professional.
However, number 1 does have a lot of promise. I like the concept. It just seems to be lacking something, though, and I'm not 100% sure that people would get that it's supposed to represent a gear. If I hadn't seen the lower ones with a gear concept, I don't think I'd have gotten it. Probably why 3 gets my vote instead. :)
