A Review of Design and checkout process by Kristian Tasevski

As mentioned by the other reviews already, there is way too much going on with the homepage. So what does this mean and what is causing it?

When you hear "too much going on" in regards to a design it generally means that there is no clear flow of focal points. Designing a clear path of focal points is all about, as a designer, saying "OK, I want the user to FIRST look at this, then look at this, then this and then click on this button.", and using the elements of graphic design ( color, size, contrast, proximity etc) to create this path. When a website lacks a clear focal path the user does not now where to start, where to finish and what information on this page is important for them to proceed to the next step.

So why are there too many focal points? Basically, there are a lot of things that are demanding an equal amount of attention. There does not seem to be a clear hierarchy of h1 -> h2 -> h3 -> whatever depth is required. I had a look at the source code of the page and this was confirmed.

Another reason why people are reporting that there is too much going on is that you have a lot of filler text which basically says the same thing. A user may read:

"Why buy multiple protection plans for your new electronics, computers & appliances... when you only need one?" and then read "one plan protects multiple products for one low price!" and then read "protect all your new electronics, computers, appliances and more!"

They have read three things which basically say the same thing in different words. This also makes the type seem like desperate marketing spam.

So my recommendation is:

1.Get DRY!

D. DONT R. REPEAT Y. YOURSELF

2.Get a piece of paper, and write down the elements of your page in order of importance (it is ok for things to be equally important). Then based on this list apply appropriate styles to the type which clearly illustrates this hierarchy.

On a side note I am really not a fan of the center aligned text. It makes the page seemed very cluttered and without any margins.

• Kristian