A Review of Design and checkout process by Syneace Beard

I recently have been through two webinars that talked about converting ppc's.

• One of the things mentioned was a cluttered landing page doesn't convert very well.
• Test your landing page in the following areas: content, copy and call to action.
• The number one mistake that was mention is sending your ppc to your home page. You should have a separate landing page for your ppcs.
• They stated that you will get better conversion on organic searches vs. ppc ads.
• Use landing pages with SEO for organic searches.

I think overall you have nice looking design, but just too much. To many things to distract a consumer before getting to the "Get Started". If you decide to create a landing page for your ppcs, then I would go with the top half of the design and leave the bottom off.

I would include your phones in the product list at the top.