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This image tells me nothing about what the "beard brothers" do. Sorry. Design-wise, trying to infiltrate the beard with the type is distracting and leaves me feeling disturbed. The whole idea is like a hipster inside reference of some kind that your target market in general will not "get". Too precious. Start over. Sorry to be so blunt. 5 stars for originality though, not an easy thing to come up with something new.
