A Review of 'Beard Brothers' Logo by Jeff Lazerus

The whole concept.

  • Jeff Lazerus

    Jeff Lazerus

    Rank: 4 Master

    32

    • Design: 1
    • Purpose: 1
    • Originality: 5
    • Engagement: 1
    0 Votes
    The whole concept.

    Posted on Aug 27, 2009 at 7:25 PM

    This image tells me nothing about what the "beard brothers" do. Sorry. Design-wise, trying to infiltrate the beard with the type is distracting and leaves me feeling disturbed. The whole idea is like a hipster inside reference of some kind that your target market in general will not "get". Too precious. Start over. Sorry to be so blunt. 5 stars for originality though, not an easy thing to come up with something new.