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Hi Robin, I like the concept of the V being a check as well.
Just a few things you may want to consider. If you have a program such as Illustrator it would be good to make this a vector graphic the edges of the letters look 'sqooshy'. If you make it vector this will allow you to make it as big or as small as you want without loosing any quality to the letter edges.
It may help this logo if have the second line in a contrasting typeface a serif to a san-serif mix.
The alignment of the second line is awkward to the checked v. Maybe bring it in to where the V would normaly end or even align it to the botton of the V. For that is a big eye trap as you have it.
At first glance not having an e at the end threw me a bit.
