A Review of Checkout process and design by Vitor Marques

Too many elements

  • Vitor Marques

    Vitor Marques

    Rank: 1 Elite

    649

    • Design: 3
    • Purpose: 3
    • Originality: 3
    • Engagement: 3
    0 Votes
    Too many elements

    Posted on Jul 13, 2010 at 5:51 AM

    Hi. I've visited that url you gave and even before I clicked in Buy Now button I could see the main problem of your website... I don't think it's trustworthy and I will explain why. You have too many elements and it looks like spam.. Like those websites with a miraculous formula to solve all our problems. Here's some tips to improve your layout in order to become a website user friendly. Notice that I'm making this review based on this url http://www.instantwartmoleremover.com/wartremoval/

    1. First you should avoid big red underline titles! It looks live massive publicity. This titles with sentences like "Works in 15-Minutes or Your Money Back!" looks like a TV-Shop product. Simplify all your texts with sentences straight to the point.. but always keep in mind that users don't have to feel pushed to do nothing.... they shoud be guided!
    2. You have 4 buttons with Buy Now! this should be avoided.. instead you can use a larger button with something like "Buy this Product" (Now is a little pushy) and place it in top and/or in the bottom of the page.
    3. Images are good.. but avoid using too many images! Sometimes a little white space does wonders.. and it'll give the feeling of sobriety and seriousness.
    4. Avoid using too many bold sentences.
    5. Remove the dermatologist recommendation. People ignore that kind of content and the image of a dermatologist is not helping.. Media Reviews are not bad but why are you giving so much attention to that? that text is bigger that it should.
    6. Also one of the main problems of this website is the lack of consistency. You have too many different titles and content has at least 2 different fonts. Avoid using Times New Roman and although a proper line height should be considered, too much height is bad. You have to balance everything. Also the text in blue is not helping.. try using more neutral colors, especially in text.
    7. That pop up window should be avoided. Why not a call to action button transmitting this idea: "Give us your e-mail and We'll give special promotions" or something like that. Always guide the user to do what you want and make users feel like they gain something by clicking where you want to them to click.

    Hoping my review helps you. Follow some tips and then submit again to see how is that going.

https://www.instantwartmoleremover.com/checkout.php

  • 1

    Navigation font

    This font feels a tiny bit large and a bit clunky - a smaller size and a bit more subtlety may help here.

  • 2

    Good clear progress steps

    This part is great. Nice and clear and cleanly done although the margin to the left of the type feels a bit tight.

  • 3

    Product and guarantee all looking great too

    The packaging looks great and the 30 day money back guarantee is looking fine.

  • 4

    It's this area which really needs work

    The head, body copy, Lmited Time offer and place order button: The head I think would be better ranged left - also it should read You have nothing to lose rather than Your have... The Act Now feels a bit pushy and also this whole area feels a bit too wordy. Rather than saying you have nothing to lose. Rather sell it with 'You're a step closer to more blemish free skin' or something like that. A more positive approach... The body needs more space in the line height to help it breathe. Again I'd focus on a more positive word approach rather than focus on the fact that it's not the least expensive just focus on it being . Quality Product . Doctor Approved . Only product guaranteed to work in one 15 minute application or your money back. . Limited Time Offer I'd bullet point those four points. That way the fact that it costs more doesn't have to be mentioned but people should automatically assume that the extra price is because it's the ONLY product guar

  • 5

    test

    test

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Screen shot 2010-07-05 at 4.02.32 PM.png

  • 1

    This page feels too cheap in design terms

    This page feels particularly like it really needs designing properly for the web. The model is great but the typography on her is awful. The Buy it Now centred in the panel next to it and the extra copy below is very badly designed. The type isn't aligning at the bottom with the bottom of the image. Guaranteed Wart Removal in red and underlined feels a very old fashioned and clunky ugly way of trying to get attention from the viewer. The As seen advertised could do with separating out from the rest of the content more. Maybe in a line at the bottom rather than at the top or in a boxed out area. I would look at trying to find a nice large full width image with the same feel as your nice smiley woman and then find one nice sell line to put on the image. Maybe have a tagline under that a bit smaller. The product shots could go smaller and the navigation could sit on top of an area of sky on the right - you can always extend sky areas to help bring all the elements of your banner to

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