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Hi Andrew,
I must say I'm not surprised you have low conversions and that your extra popup form is not working. The reason is simple: LACK OF CREDIBILITY
Elements killing your credibility (in random order):
Hard claiming of miraculous results - It just looks too good to be true, and let's be honest, we are talking about warts caused by very nasty viruses which are very hard to eradicate.
Overloading with PIZZAZ - too much screaming elements distracts and also looks suspicious.
Screaming huge sound-bites are fishy
Suspicious 'testimonials' from doctors - nobody believes in them any more as 95% of testimonials on internet are false.
Constant repetitions of the same basic messages give the impression you don't have anything important to say and fill the space again and again with generic claims.
Overloading with not meaningful pictures showing happines is a cheap and not working strategy. Not mentioning that it distracts from important stuff.
Data harvesting popup is a deal-breaker. The only way to make people fill it with data is by putting the gun to their head :) You want them to give you email so you can spam them until they will buy it. Not only you don't get the data but people also break their visit at this point.
Site gives the impression your are pushing too hard - just like a paddler with the foot in a doorstep. People don't like when somebody is trying to sell them something, but they love to buy if this is their own decision.
Not showing price makes people very suspicious.
You don't look like 'respectable' research and pharma company. Just like somebody selling instant hair growing mixture of his own recipe.
Not having other products is a strong indication that you are not respectable research & pharma company
not telling what the company name is does not help ether.
Mixture content is not mentioned on this page apart of note of being 100% natural. Natural substances can be as harmful as the chemical stuff.
Different url then product name looks fishy
I'm sorry for showing you only problems and not indicating solutions. I can't do it because there is no silver bullet which would magically solve your problem. The only way to change it is to rethink whole internet sale strategy and design your business in the way which will make it look respectable because in sale of medical things credibility is everything.
Hope this helps.
Michael
(user experience designer & strategist)
https://www.instantwartmoleremover.com/checkout.php
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1
Navigation font
This font feels a tiny bit large and a bit clunky - a smaller size and a bit more subtlety may help here.
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2
Good clear progress steps
This part is great. Nice and clear and cleanly done although the margin to the left of the type feels a bit tight.
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3
Product and guarantee all looking great too
The packaging looks great and the 30 day money back guarantee is looking fine.
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4
It's this area which really needs work
The head, body copy, Lmited Time offer and place order button: The head I think would be better ranged left - also it should read You have nothing to lose rather than Your have... The Act Now feels a bit pushy and also this whole area feels a bit too wordy. Rather than saying you have nothing to lose. Rather sell it with 'You're a step closer to more blemish free skin' or something like that. A more positive approach... The body needs more space in the line height to help it breathe. Again I'd focus on a more positive word approach rather than focus on the fact that it's not the least expensive just focus on it being . Quality Product . Doctor Approved . Only product guaranteed to work in one 15 minute application or your money back. . Limited Time Offer I'd bullet point those four points. That way the fact that it costs more doesn't have to be mentioned but people should automatically assume that the extra price is because it's the ONLY product guar
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5
test
test
Screen shot 2010-07-05 at 4.02.32 PM.png
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This page feels too cheap in design terms
This page feels particularly like it really needs designing properly for the web. The model is great but the typography on her is awful. The Buy it Now centred in the panel next to it and the extra copy below is very badly designed. The type isn't aligning at the bottom with the bottom of the image. Guaranteed Wart Removal in red and underlined feels a very old fashioned and clunky ugly way of trying to get attention from the viewer. The As seen advertised could do with separating out from the rest of the content more. Maybe in a line at the bottom rather than at the top or in a boxed out area. I would look at trying to find a nice large full width image with the same feel as your nice smiley woman and then find one nice sell line to put on the image. Maybe have a tagline under that a bit smaller. The product shots could go smaller and the navigation could sit on top of an area of sky on the right - you can always extend sky areas to help bring all the elements of your banner to
Do you offer design services to create a landing page using your ideas?