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(I get so daunted, because so many of these designs "look" better than what I would come up with... but since it is easier to edit and critique than it is to create, I'll give you my "visitor's perspective.")
OK, I like everything above the "Step 1/2/3" and "Chat with a specialist" line, inclusive of that line. And the stuff just above the fold, "Don't be fooled by..." is good too, and in the right place. It's the stuff sandwiched in the middle that turns me off.
You're either too insistent or too desperate-sounding for me. You call me to action before you've really convinced me of the benefit of your product.
Big text: "Stop wasting your money on 'bargain' wart removers that don't work. Nature's Cure removes your warts, moles, and skin tags in one 15-minute treatment, or your money back."
Small text: "You've tried inexpensive solutions and found that you get what you pay for. Our product is doctor-approved, and we back it with a 100% money-back guarantee. Act now and take advantage of limited-time special pricing, and finally be free of your unwanted warts, moles, and skin tags."
Something like that. Now, about this pop-up that people don't like... meh, it seems totally unnecessary. As I place my order, I'm going to have to give you name, email, shipping address (and whether it's home or office), and CC info (with billing address) in a form, right? So, make a separate "guarantee info" area on the form -- non-optional, even, if that's what you need -- and have me indicate type and location of skin blemish. That's easy for you to do, and as the customer it's not hard for me to trust that you "need" that information in case I wish to invoke the guarantee later.
Yeah, the popup just makes me feel like you're a huckster. Snake-oil salesmen need to shout. People selling legitimate products just use tried-and-true methods for collecting the minimum of information that they need from me in order to complete the transaction. Try it without all the exclamation points.
https://www.instantwartmoleremover.com/checkout.php
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Navigation font
This font feels a tiny bit large and a bit clunky - a smaller size and a bit more subtlety may help here.
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Good clear progress steps
This part is great. Nice and clear and cleanly done although the margin to the left of the type feels a bit tight.
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Product and guarantee all looking great too
The packaging looks great and the 30 day money back guarantee is looking fine.
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It's this area which really needs work
The head, body copy, Lmited Time offer and place order button: The head I think would be better ranged left - also it should read You have nothing to lose rather than Your have... The Act Now feels a bit pushy and also this whole area feels a bit too wordy. Rather than saying you have nothing to lose. Rather sell it with 'You're a step closer to more blemish free skin' or something like that. A more positive approach... The body needs more space in the line height to help it breathe. Again I'd focus on a more positive word approach rather than focus on the fact that it's not the least expensive just focus on it being . Quality Product . Doctor Approved . Only product guaranteed to work in one 15 minute application or your money back. . Limited Time Offer I'd bullet point those four points. That way the fact that it costs more doesn't have to be mentioned but people should automatically assume that the extra price is because it's the ONLY product guar
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test
test
Screen shot 2010-07-05 at 4.02.32 PM.png
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This page feels too cheap in design terms
This page feels particularly like it really needs designing properly for the web. The model is great but the typography on her is awful. The Buy it Now centred in the panel next to it and the extra copy below is very badly designed. The type isn't aligning at the bottom with the bottom of the image. Guaranteed Wart Removal in red and underlined feels a very old fashioned and clunky ugly way of trying to get attention from the viewer. The As seen advertised could do with separating out from the rest of the content more. Maybe in a line at the bottom rather than at the top or in a boxed out area. I would look at trying to find a nice large full width image with the same feel as your nice smiley woman and then find one nice sell line to put on the image. Maybe have a tagline under that a bit smaller. The product shots could go smaller and the navigation could sit on top of an area of sky on the right - you can always extend sky areas to help bring all the elements of your banner to
