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I am concerned that you (client) are missing the point when it comes to promotional selling. People will forage for the lowest price available regardless of brand loyalty or retail location.
What it the primary message: Act now? Limited time? Price? Place Order? Or, Chat now? You have too many institutional messages fighting for attention. Focus on one primary message with one or two supporting messages.
For example: If the product is the primary message then split-test Pricing with Act now/Limited time to see which is most affective. If the Pricing is the primary then split-test whether making that the bigger voice on the page and Place order or Act now/Limited time are the supporting messages.
Finally, keep a consistent navigation schema. You have global at the top then you introduce a right hand navigation. People are not accustomed to right hand navigations unless this is an Asian or Middle Eastern website.
My two cents.
https://www.instantwartmoleremover.com/checkout.php
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Navigation font
This font feels a tiny bit large and a bit clunky - a smaller size and a bit more subtlety may help here.
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Good clear progress steps
This part is great. Nice and clear and cleanly done although the margin to the left of the type feels a bit tight.
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Product and guarantee all looking great too
The packaging looks great and the 30 day money back guarantee is looking fine.
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It's this area which really needs work
The head, body copy, Lmited Time offer and place order button: The head I think would be better ranged left - also it should read You have nothing to lose rather than Your have... The Act Now feels a bit pushy and also this whole area feels a bit too wordy. Rather than saying you have nothing to lose. Rather sell it with 'You're a step closer to more blemish free skin' or something like that. A more positive approach... The body needs more space in the line height to help it breathe. Again I'd focus on a more positive word approach rather than focus on the fact that it's not the least expensive just focus on it being . Quality Product . Doctor Approved . Only product guaranteed to work in one 15 minute application or your money back. . Limited Time Offer I'd bullet point those four points. That way the fact that it costs more doesn't have to be mentioned but people should automatically assume that the extra price is because it's the ONLY product guar
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test
test
Screen shot 2010-07-05 at 4.02.32 PM.png
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This page feels too cheap in design terms
This page feels particularly like it really needs designing properly for the web. The model is great but the typography on her is awful. The Buy it Now centred in the panel next to it and the extra copy below is very badly designed. The type isn't aligning at the bottom with the bottom of the image. Guaranteed Wart Removal in red and underlined feels a very old fashioned and clunky ugly way of trying to get attention from the viewer. The As seen advertised could do with separating out from the rest of the content more. Maybe in a line at the bottom rather than at the top or in a boxed out area. I would look at trying to find a nice large full width image with the same feel as your nice smiley woman and then find one nice sell line to put on the image. Maybe have a tagline under that a bit smaller. The product shots could go smaller and the navigation could sit on top of an area of sky on the right - you can always extend sky areas to help bring all the elements of your banner to
