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There are few issues I see with the pop-up window:
1.Its position in the workflow. Studies show that pop-up window appearing where user does not expect it scares them away immediately. Here is an example of thoughts and emotions pattern of a user: When I click “Place Order” button I expect to go to the regular and familiar check out page (meeting users expectations and stereotypes is one of the keystones of persuasion). I am not ready to commit yet. I still have few doubts: can I trust this site? And at this point I am forced to fill a pop-up. Plus it has an alert symbol. My old brain sends “alert – possible scam” message through my systems and I flee.
2.By forcing user to fill out the pop-up you take away the control from user. And you do it at the wrong place – place where user is not persuaded enough to ignore the warning signs and fill the form.
3.Look and feel of the pop-up window. Using the lightbox (if you must have pop-up) and styling the form would help.
I would suggest to re-think the strategy here. For example you can take the reciprocation route: give something (like 10% off) and user will give back more willingly (filling the form).
How about :
Placing the form in the end (or even middle) of checkout process. And not in the pop-up window, just part of a regular page. You can say something like “to receive additional 10% off” please fill in your e-mail address. Then I know that I sell you my email for the 10% off and I can make a choice to do it or not.
If all you need is just an e-mail address can’t you incorporate that as a required field in the check-out form? Most checkout pages do and people are used to it because they get the order confirmation this way.
To SUMMARIZE: You ask people to give you something (fill the form) way too early and too aggressively.
https://www.instantwartmoleremover.com/checkout.php
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1
Navigation font
This font feels a tiny bit large and a bit clunky - a smaller size and a bit more subtlety may help here.
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2
Good clear progress steps
This part is great. Nice and clear and cleanly done although the margin to the left of the type feels a bit tight.
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3
Product and guarantee all looking great too
The packaging looks great and the 30 day money back guarantee is looking fine.
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4
It's this area which really needs work
The head, body copy, Lmited Time offer and place order button: The head I think would be better ranged left - also it should read You have nothing to lose rather than Your have... The Act Now feels a bit pushy and also this whole area feels a bit too wordy. Rather than saying you have nothing to lose. Rather sell it with 'You're a step closer to more blemish free skin' or something like that. A more positive approach... The body needs more space in the line height to help it breathe. Again I'd focus on a more positive word approach rather than focus on the fact that it's not the least expensive just focus on it being . Quality Product . Doctor Approved . Only product guaranteed to work in one 15 minute application or your money back. . Limited Time Offer I'd bullet point those four points. That way the fact that it costs more doesn't have to be mentioned but people should automatically assume that the extra price is because it's the ONLY product guar
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This page feels too cheap in design terms
This page feels particularly like it really needs designing properly for the web. The model is great but the typography on her is awful. The Buy it Now centred in the panel next to it and the extra copy below is very badly designed. The type isn't aligning at the bottom with the bottom of the image. Guaranteed Wart Removal in red and underlined feels a very old fashioned and clunky ugly way of trying to get attention from the viewer. The As seen advertised could do with separating out from the rest of the content more. Maybe in a line at the bottom rather than at the top or in a boxed out area. I would look at trying to find a nice large full width image with the same feel as your nice smiley woman and then find one nice sell line to put on the image. Maybe have a tagline under that a bit smaller. The product shots could go smaller and the navigation could sit on top of an area of sky on the right - you can always extend sky areas to help bring all the elements of your banner to
