• Billie Bryan

    Billie Bryan

    Rank: 2 Titan

    744

    • Design: 4
    • Purpose: 4
    • Originality: 3
    • Engagement: 5
    1 Vote
    A Little Refining

    Posted on Aug 27, 2009 at 10:20 AM

    For the business card, I'd start with the second design (forest green) but I'd stick with the address format you used for the previous design. It evokes a more natural and less rigid feel and the colours are pleasing to the eye without looking too saturated, corporate or bleak. Watch for typos, by the way, they're the last thing you want on a business card, i.e. "newtwork" and "...ville .com".

    As for the logo, I'm not sure I really get it. Are you trying to portray a sense of community or recycling or charity or environmentalism? Other than the rotational symmetry of the design, it doesn't really make me think of sustainability.

    A few things to refine your logo:

    1. Try a friendlier font, perhaps something more geometric. The font you're utilising currently is better suited for copy. The font for "Online Network" works pretty well though.

    2. Stick with the stacked text, as in the second usage of the logo. "Sustainable Greenville" is far too lengthy to use horizontally.

    3. Add some padding between "Greenville" and "Online Network", as you have in the first instance of the logo. Just a smidge between "Sustainable" and "Greenville" as well.

    4. Lose the spherical effect. It distorts everything and just makes it look awkward. Use one hand, copy and rotate it twice at 120° to achieve a professional and consistent look.

    5. I think I finally see what you're trying to achieve with this logo and I can see the Universal Recycling Symbol fitting neatly within the negative space that the hands create, however, I'd sooner go with something like a triangular tree graphic, as sustainability is about more than just recycling.

    I can definitely see this turning out to look very clean and professional. Nice job!

    P.S. Check out http://www.youthedesigner.com/2007/12/05/10-free-printing-samples/ for some free samples of recylced stock from various printers.

    • jennifer kouyoumjian
      Posted: on Aug 27, 2009 at 12:00 PM

      Nice comments.

      My client wants to go back to a previous design with the text circling around the box. He wants the brown and I will use the second design so that he can have a large logo which he requested. I used Myriad pro for the font. He requested Verdana or Tahoma . I like your font comment in point one and want to know if you have a suggestion.

      As far as point #2, I fixed the shape, made it a circle, but kept deformed hands, i like them. Tweaked a bit. Thanks, good suggestion.

      I have posted the latest revision above based on client feedback and comments here.

    • jennifer kouyoumjian
      Posted: on Aug 27, 2009 at 1:03 PM

      I meant to answer your other question about the logo. This logo was created for a special price. One that did not include tons of research and my brainstorming. The clients ideas evolved into this logo. He want to show community and indicate the recycle sign. He blogs about all different things sustainable in our community and keeps a calendar updated about events.