A Review of Logo redesign for AboutOne.com by Abhishek Kumar

a few things..

  • Abhishek Kumar

    Abhishek Kumar

    Rank: 1 Elite

    4957

    • Design: 2
    • Purpose: 2
    • Originality: 2
    • Engagement: 2
    3 Votes
    This review has been awarded.
    a few things..

    Posted on Jul 01, 2010 at 10:13 AM

    overall- the second one is more meaningful although you can play with the image and placement of it- the image could even replace the O in One.. i like using 'Universe' in punchline with this image however not sure about 'fingertips' part. please remove the glow effect on the face..

aboutOne_Circle.jpg

  • 1

    gradient

    remove it

  • 2

    drop shadow

    make it slightly thinner and lighter maybe 50%

  • 3

    Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.

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aboutOne_Sun.jpg

  • 1

    logo

    not inspiring and generally pretty dull

  • 2

    font

    is old school and not original, just doesn't work

  • 3

    tagline

    it's kind of airy fairy, stick with the first or the last

  • 4

    I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important

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aboutOne_Orange.jpg

  • 1

    why an orange slice

    also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....

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  • 2

    I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.

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