-
... I understand why the company feels it's no longer appropriate. That said, the orange slice concept is a good starting point, but still needs some work. I find it doesn't have the professional finishing touches that the original has.
Font: change it. This font looks bad to me, the tracking is bad, the weight isn't great, and it's not that original. The fonts of the other 2 designs are much better, maybe try those out, or go for something completely different.
Orange slice: everyone has said it and I'll repeat it too. It reads as a C. Make it a whole slice.
I also feel you need to work on the style of the orange. I feel you need to either go MORE detailed, or LESS. It's a weird inbetween right now that looks like you tried but didn't quite hit the mark. I don't like the unevenness of it.
Something like: Detailed: http://www.istockphoto.com/stock-illustration-4718973-citrus-four.php
Same amount of detail but better: http://www.istockphoto.com/stock-illustration-8363905-citrus-fruit.php
Less detail: http://www.istockphoto.com/stock-illustration-13447852-fruit-icon-sticker.php
Overall, I like the concept and the tagline, you just need to refine it.
-
aboutOne_Circle.jpg
-
1
gradient
remove it
-
2
drop shadow
make it slightly thinner and lighter maybe 50%
-
3
Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.
aboutOne_Sun.jpg
-
1
logo
not inspiring and generally pretty dull
-
2
font
is old school and not original, just doesn't work
-
3
tagline
it's kind of airy fairy, stick with the first or the last
-
4
I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important
aboutOne_Orange.jpg
-
1
why an orange slice
also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....
-
2
I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.
Thanks for the great feedback Stephanie. I really appreciate it.