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Out of the three, I really like the message of the first design. I think you're right regarding the rainbow wheel: it's not that really engaging and shows little connection to the app. I do like the slogan, however. My issue with #2 is that it is a bit too generic - cogs are used in logos for all sorts of things and I think your app is a bit more personal in nature and should be reflected in the logo.
For #1, I understood the message right away. The orange slice represents health, freshness, vitality, segments (in life) and growth. Even though it's a bit cliche, I really like the play on words between the image and slogan.
My only issue with the logo is that I didn't know the slice was supposedto be an "O." I'd suggest moving the image between the two words instead or moving it to the left side. I really like the type you used as well: clean and modern. Best of luck!
Cheers, Serina
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aboutOne_Circle.jpg
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1
gradient
remove it
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2
drop shadow
make it slightly thinner and lighter maybe 50%
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3
Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.
aboutOne_Sun.jpg
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1
logo
not inspiring and generally pretty dull
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2
font
is old school and not original, just doesn't work
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3
tagline
it's kind of airy fairy, stick with the first or the last
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4
I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important
aboutOne_Orange.jpg
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1
why an orange slice
also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....
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2
I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.
Thanks Serina! I really appreciate your thoughtful feedback.