A Review of Logo redesign for AboutOne.com by TJ Downes

Orange slice

  • TJ Downes

    TJ Downes

    Rank: 5 Advanced

    21

    • Design: 4
    • Purpose: 3
    • Originality: 3
    • Engagement: 5
    1 Vote
    Orange slice

    Posted on Jun 30, 2010 at 4:56 PM

    I would probably make the orange slice a whole orange slice. It's clean and attractive, though.

    • Jesse Harding
      Jesse Harding commented:
      Posted: on Jun 30, 2010 at 5:37 PM

      Thanks TJ! I appreciate your quick feedback. Lots of comments about the half orange slice so I am going to work on that with a full one. Glad that you felt the second logo was about people. That's what I was going for but some people miss that part.

      Thanks!

aboutOne_Circle.jpg

  • 1

    gradient

    remove it

  • 2

    drop shadow

    make it slightly thinner and lighter maybe 50%

  • 3

    Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.

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aboutOne_Sun.jpg

  • 1

    logo

    not inspiring and generally pretty dull

  • 2

    font

    is old school and not original, just doesn't work

  • 3

    tagline

    it's kind of airy fairy, stick with the first or the last

  • 4

    I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important

  •  

aboutOne_Orange.jpg

  • 1

    why an orange slice

    also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....

  •  
  • 2

    I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.

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