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Hi Jesse
To be honest I like the original logo a lot more thank the new ones... I will add notes to them all, with my thoughts, but generally a logo, doesn't necessarily HAVE to represent what the company do, but be really clean and draw the customer's eye and make them think.
I hope my feedback helps you.. I have done a simple version of how a different take on the main logo could look...
See below, in all honesty the first is by far the best!
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Aaran Casey commented:In that case go with the orange and take a slice out of it, although I think I have seen this somewhere before.
aboutOne_Circle.jpg
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gradient
remove it
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drop shadow
make it slightly thinner and lighter maybe 50%
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Not a fan. maybe its the wheel, reminds me too much of a color pallete. It seems very busy and doesn't leave much of a impression on me.
aboutOne_Sun.jpg
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logo
not inspiring and generally pretty dull
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font
is old school and not original, just doesn't work
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tagline
it's kind of airy fairy, stick with the first or the last
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I prefer this one overall. Has a positive feeling, while being easy to read and professional. It also gives me the impression that AboutOne is about people, which I find important
aboutOne_Orange.jpg
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why an orange slice
also it wont read correctly... it could misplaced with AboutCne... The font's pretty naff to....
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I really like this design, but the half of an orange slice leaves me feeling like Im only getting half of One.
Thanks for the quick feedback Aaran. I looked at your work and you do some really good stuff.
One of the problems with the first logo is that it doesn't work very well at a small size. The color bars start to blend and it's hard to tell what it is. Where we are a web company our logo needs to work in small button type images etc that may be used across the web. I agree that the logo doesn't necessarily have to represent what the company does, but it needs to be recognizable.
I'm working on a version right now where the rest of the orange O is visible. The orange actually works really nicely because we have multiple segments (like oranges) of your life/family we store info in so conceptually it works really well. Plus the concept of how big of a slice of your life you want to store is nice. Obviously you wouldn't get that in just the logo but we can leverage it in the rest of our marketing.
Thanks again