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Hi. I appreciate what you are trying to do by making it look like a newsletter or print design.
However, just like print, you need to consider some things.
First, take a look at some magazines for your demographic.
Then take a look at websites for the major newspapers such as NY Times.
The "page" has no focal point. Most elements are carrying a similar weight.
It's difficult to know where to start reading. At the top most text or the left most text.
Ad a drop cap.
Ad a pull quote for contrast of text.
If you are going to make it look like a magazine, you need to apply magazine style design elements.
I hope my comments help.
Rob
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Patrick Niebrzydowski commented:agree about magazine style elements. Remember that magazines are very, very heavily column-ized.
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Robert Scozzari commented:Be sure to look at hair style magazines. Lots of them. Go to a few salons and take a look at the magazines in the waiting areas. You will definitelly be inspired.
Rob
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Hi Rob,
Thanks for the drop cap tip.
I was hoping the focal point lay on the black square in the middle.
Whenever you mouse moves over the images a kind of pull quote appears. I think I am going to place more focus on the menu items, so visitors can navigate easier. The idea was to motivate the visitor to click on the images to navigate further, but I think that is too much of usability a risk.