A Review of Renefx Box Redesign by Michael Gunner

I'll tell you why.

For me, this design is just not "shouty" enough for what is described as a "Power Drink".

The background gradient is extremely bland, and I feel that that shade of green is not the kind of refreshing cool green I think you were looking for, it looks putrid.

You've also made a critical error in that none of your colour scheme matches up. I counted no less than 8 different shades of green before I gave up, and this is on top of three different shades of grey AND silver. Worst of all - you've taken no colour from the product itself, so the end result in a very clumsy colour scheme that does not successfully convey the product itself. I also don't understand this use of very dark grey, it looks depressing and it doesn't at all look right with the shades of green you've chosen. You've got pastel greens, dark greens, lime greens, it just looks so clumsy.

Additionally, another error I feel you've made is the layout. You've got this huge leaf, dominating the bottom half of the advert, and the product itself is squashed into a 1/6th bottom left corner of the page. The first thing I, and many people, will therefore see is "RENEFX" and then a giant picture of a leaf. Do you honestly think that this will sell the product well?

The layout is also clumsy in that nothing lines up. The logo, product image, that icon in the corner, and the text at the bottom, are all separately aligned which ruins any sense of continuity.

Another thing I feel is not up to scratch are the leaves. They look very flat and "clip arty". I also feel the text at the bottom is a problem, the tagline is a very drab shade of yellow/green and I really dislike the box underneath it -why have you got the stripes - what are they there for?

The good thing is, this is a huge improvement over the existing design. But the existing design looks like something designed by a kid, so almost anything would be an improvement.

Generally, I feel this is a poor piece of work. You're probably wondering why everyone else was so positive and I've been so critical, and I'm not sure I can tell you why they are so positive towards your design. I'm expecting a high quality, professional top-drawer piece of work - and this just isn't.

Have you looked at other energy drinks? Look how they convey their message. You've got the tagline "Iced Power Drink", but this advert neither looks cool and "icy", nor does it convey any sense of "power". It looks drab and to be honest when I first looked at it, my first impressions were that this is a health product, something you might buy in holland and barrett - not a power drink.

Sorry! And best of luck, I really hope you can see this is to help you. I appreciate you haven't done a lot of this before - but it's by people being honest about the quality of your work that will actually help you achieve that high standard. Best wishes dude!